What You Don’t See: The 72 Hours Before a Listing Goes Live

Most people see the pretty photos online. Maybe the video tour. Maybe the fresh flowers on the kitchen island. But what they don’t see is the real work that happens in the three days before a home hits the Portland market.

Last week, we listed a sweet 3-bedroom ranch in SE Portland (97206). The sellers were relocating for work and had already moved out—so we had an empty house, a ticking clock, and one shot to make it shine.

In 72 hours, here’s what we did: coordinated deep cleaning, brought in a stager with furniture that matched the home’s era, replaced outdated light fixtures, arranged a same-day junk haul for the garage, touched up baseboards, and power-washed the front walkway. We even rehung the crooked mailbox.

At 11pm the night before launch, we were still texting with the photographer to finalize image order for the MLS. And by 8am the next morning? The listing was live—crisp, clean, and ready to impress.

The home had six showings booked within 24 hours.

This business is full of details people never see. But we see them. We manage them. We know that those small touches—lighting, scent, flow, timing—aren’t just fluff. They’re what make your home stand out in a crowded Portland real estate market.

When sellers choose us, they’re not just getting a sign in the yard. They’re getting a team that shows up, rolls up sleeves, and handles the stuff that turns “just listed” into “just sold.”

If you’re thinking about buying or selling in the Portland area, we’d love to be part of your story.